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Our Story

Brands are not built in a day

Strategy, commitment and years of hard work make a brand stand out. At IBB we speak to the people who are the true stars behind those market leading companies. A brainchild of our Editor-inchief, Ms.Devleena who has worked with brands like OYO , Bookmyshow, Uber, Hotstar, we get up close and personal to these icons and learn from their efforts and experiences.

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