Mr. Sumit Batra is the Business Head of FMCG Business at IFB Industries Ltd. Sumit has over 13 years of experience in the FMCG sector as a seasoned marketing and sales executive. He has held positions with well-known businesses like SC Johnson, Wipro, and Dabur. He has extensive knowledge of developing D2C channels, mainstreaming distribution, and defining brand identity.

Evolution Of Marketing In the FMCG Sector

Digital has become the mainstream for last 10-12 years; E Commerce is the new go to change

Mr. Batra starts off by outlining how marketing has changed as a result of digital solutions. He describes how the digital age has altered everything. For instance, sales are now more reliant on technology, and marketers may quickly get a plethora of consumer insights. He continues by saying that the consumer has changed as well, becoming more intelligent and placing more value on authenticity.

Agility: Best Marketing Strategy

Agility needs to be a part of marketing

Agility, in particular in the FMCG sector, is necessary for effective marketing, according to Mr. Sumit. He explains that being local is significant because it allows you to appeal directly to local customers. This is due to the fact that a marketer can miss countless opportunities when focused on homogeneous language, but by going local and paying attention to the context, he can never fail. Not to overlook, he also adds that being quick to act is another trait of a marketer. 

Change In Consumer Sector

According to Mr. Sumit, a dramatic change in consumer behaviour has occurred as a result of customers’ increased awareness. The key reason for this is that they have access to resources where they can learn more about the brand. Simply put, consumers now place a higher value on truthful communication than on empty promises. Additionally, customers now have the opportunity to look elsewhere if they are dissatisfied with a product.

Success Tips By The Expert

Mr. Batra discusses how marketers might dominate in the future by concentrating on the budget aspect near the end of his talk. He demonstrates how the success of marketing hinges on two factors: first, faith in research, and second, faith in instinct.

Conclusion

It’s true that marketing is one of the most important aspects of each and every business and the FMCG sector is no different. Business owners have been investing in marketing since the very beginning, though the way of doing it has changed a lot. And, that’s what our expert Mr. Batra has talked about. 

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The FMCG sector and the concept of marketing might seem a bit confusing to a few people. But, when you listen to an expert in that field talk about it in detail, it clears all the doubts. We, at Icons behind brands, have more such videos for you and you can stay up to date by subscribing to our newsletter.