From Star Plus to IPRS: Rumpa Banerjee’s Vision | Icons Behind Brands
December 9, 2024 2024-12-09 14:00In this exclusive episode of Icons Behind Brands we’re thrilled to feature Rumpa Banerjee, Head of Marketing/Communication & Member Relations at IPRS. With a stellar background as a Senior Marketing Manager at Star Plus and Brand Manager at Star Jalsa, Rumpa has become an extraordinary Marketing & Communication Specialist, Storyteller, and Content Marketer. Hosted by Devleena Neogi, Editor-in-Chief of Icons Behind Brands, this episode is packed with insights into her incredible journey and expertise in #musicindustry, #musiccopyright, and #contentmarketing.
Rumpa opens up about her move from Star Plus to IPRS, sharing the driving force behind this pivotal career transition and what fuels her passion for shaping brands within the music copyright sector. Hear her discuss her journey of executing integrated campaigns, crafting digital strategies, and creating memorable brand launches that resonate deeply with audiences.
Some thought-provoking topics discussed in this episode include:
– Navigating Ad Fatigue: How to build engaging campaigns in an era of ad-blockers.
– Power of Branding in Music Copyright: Rumpa’s strategies in strengthening the IPRS brand in a unique industry.
– The Future of Music Copyrights: How Rumpa envisions upcoming trends, innovations, and initiatives to drive success at IPRS.
Whether you’re a budding marketer or a music industry professional, Rumpa’s wisdom on boosting profitability, expanding market share, and driving customer acquisition will be invaluable. Tune in to discover the secrets to her success and what makes her a true icon behind the brands we love!
Watch the full episode and subscribe to Icons Behind Brands to stay updated on inspiring stories from industry leaders like Rumpa Banerjee!
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Follow Aradhika Mehta Social Media :
LinkedIn: https://www.linkedin.com/in/aradhika/
Meet Our Host, Devleena Neogi:
An accomplished marketing professional and Editor in Chief at Icons Behind Brands, will skillfully guide this conversation. As the Co-Founder of Ginger Media Group, she brings a unique perspective to the discussion, fostering insightful dialogues with industry leaders.
Follow the host
INSTAGRAM : @devleenaneogi
LINKEDIN : https://www.linkedin.com/in/devleena-neogi-79b64816/
FACEBOOK : https://www.facebook.com/devleena.neogi
TWITTER : @devleenaneogi
What’s In It For You:
This episode promises a deep dive into the digital realm, with our marketing stalwarts sharing expertise, anecdotes, and strategies that have shaped his illustrious career. Whether you’re a marketing enthusiast, tech professional, or budding entrepreneur, this conversation is packed with valuable takeaways to fuel your own journey.
Connect with Icons Behind Brands:
Follow Icons Behind Brands for more inspiring interviews with industry leaders.
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Linkedin : https://www.linkedin.com/in/devleena-neogi-79b64816/
Twitter: @iconsbehindbrands
Subscribe now and stay tuned for the full episode!
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