IBB’s Business and Marketing Interview with Mr.Atul Raja, Executive Vice President, Global MarketingApril 12, 2022 2022-04-12 18:30
The Marketing Today & Tomorrow interview series is a video marketing interview series in which Devleena Neogi, the editor-in-chief of IBB, interviews some of the preeminent leaders, marketers, CEOs and co-founders and shares their insights on the current marketing trends and the future of marketing beyond this new-age world.
In this new, exciting interview, we have brought Mr. Atul Raja, Vice President, Global Marketing, Confidential. He has cross-industrial experience in companies like Bharti Airtel, Tata Teleservices, Shaw Wallace, Videocon, Bennett & Coleman, Biocon, and Daewoo Motors.
He is a pro when it comes to business planning, strategic marketing, branding, product management, and marketing communications.
He has managed various brands like Airtel, Royal Challenge, Daewoo Matiz, Tata Indicom and Kenwood, in his marketing career.
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Devleena Neogi, a brand, and marketing strategist specializing in curating marketing campaigns for large companies.
Devleena has acquired 12 years of work experience and 12+ years of entrepreneurial journey.
She is the Editor-in-Chief of Icons Behind Brands and also the co-founder of a media house Ginger Media Group.
Devleena has worked for brands like BookMyShow, Brigade Group, Rohan Builders, Uber, OYO, Hotstar, and mega-blockbuster movie Baahubali 2 in their marketing strategies.
Devleena is actively connected in Start-up Ecosystems like Head start – Women Entrepreneurs (WE) initiative, SLP – Global Start-up Leadership Program, IIM-B – NSRCEL GS10K Program, and also part of ISB Mohali – GS Ambassador program.
Her experience working with clients from various domains has given her a distinguished ability to recognize deep marketing pain points, prognosticate difficulties, derive insights, design marketing mixes, and devise strategies for brands.
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