How Brand Messaging and Communication has evolved over the years
“I was quite of a simple intern when I came out to the big city looking for a career; It…
The pre and the post-pandemic world of Entertainment
“We were more of the child of destiny, we were given something and we lashed onto it; Today’s generation can…
How has the pandemic given way to the Digital Age
“The current pandemic has shaped the consumer’s thinking and choppy behaviour but they are not following aspects we need to…
The Impact of Covid-19 in different sectors of Industry
“A marketing strategy is finely about communication, activation, and innovation,” says Mr. Saurabh Bajaj, Head of Marketing (Dairy business), Britannia…
Strategies to overcome the pandemic-laiden crisis in Automobile Industry
“Every used car or every car has a lot of value provided it has a great person behind the wheel,”…
Overcoming the post-pandemic stress in the Automobile Industry
“You love a car and a car is a very emotional buy,” says Mr. Tarun Jha, Head of Marketing, Skoda…
HomeLane, a Brand that makes Interiors Easy
Buying a house is one thing, converting it into a dream home is another. Amidst today’s busy schedule of most…
‘Hello Kids’, a Brand making Learning a Fun Experience for Tiny Tots
This pre-primary education chain is celebrating early childhood with learning, has established over 630 preschools in India and has big…
GIBS: A Brand Redefining ‘Management Education’
“Everything happens by accident, not with a plan”, says Ritesh Goyal, Business Coach and Motivational Speaker, and Chairman of GIBS…
Portea, a Brand Revolutionising the Concept of ‘Heal-at-Home’
“Healthcare and credibility go hand-in-hand”, says Vaibhav Tewari, Chief Operating Officer of Portea Medical. Long-term medical care whether it be…