From Sales to FMCG Leadership: Sai Mahesh Viswanath | Icons Behind Brands
From Sales to FMCG Leadership: Sai Mahesh Viswanath | Icons Behind Brands
Devleena Neogi Welcome to a compelling episode of Icons Behind Brands, featuring Sai Mahesh Vishwanath, the Marketing Head at Britannia Dairy. Hosted by Devleena Neogi, this episode is a treasure trove of insights into the world of Brand Management and FMCG Marketing.
In this episode, Sai Mahesh Vishwanath shares his 16-year journey from his early days in sales at Piramal Healthcare Ltd to his current role at Britannia Dairy. With extensive experience at industry giants like Hindustan Unilever Limited (HUL) and Kraft Heinz, Sai offers a unique perspective on brand building and marketing strategies.
Tune in to learn about:
–Early Career and Sales Experience: How Sai's foundation in sales shaped his approach to brand management.
–Transition from Pharmaceutical to FMCG Marketing: Key differences and strategic adaptations between these sectors.
–Effective Marketing Models: Sai's top three frameworks that drive brand success.
–Leveraging Brand Heritage: Keeping iconic brands like Lifebuoy and Pureit relevant in a digital age.
–Marketing Evolution: Insights on the future of FMCG marketing with digital trends and changing consumer behaviors.
– Leadership Style Adaptation: Navigating different organizational cultures from large multinationals to Britannia Dairy.
This episode is a must-list for anyone interested in marketing, brand management, and leadership in the FMCG industry. Gain exclusive insights from one of the industry's best and understand how to drive brand success in a rapidly evolving market landscape.
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