Icons Behind Brands: Decoding E-commerce Marketing with Soumitra Choubey

Hey everyone, I'm thrilled to share the latest episode of Icons Behind Brands!  In this insightful conversation, I had the pleasure of hosting Mr. Soumitra Choubey, the Associate Director of Brand Marketing at Meesho. With over 7 years of experience and a diverse background spanning civil engineering, civil services, HR, and marketing leadership, Soumitra brings a wealth of knowledge to the table.

In this episode:

• How Artificial Intelligence (AI) is transforming marketing strategies within the e-commerce and social commerce industry.p
• How the mobile shopping experience can be redefined and enhanced for a more intuitive, enjoyable, and seamless integration into consumers' daily lives.
• Strategies for fostering a sense of community among Meesho users and how this approach contributes to successful marketing initiatives.
• Techniques used to analyze and understand the various motivations driving consumers to make purchases, and how these insights influence marketing strategies.
• Valuable learnings from Soumitra's extensive marketing career that have shaped his approach and decision-making.

This episode is a must-listen for anyone interested in the future of marketing and e-commerce.

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