Behind the Branding Curtain: Unveiling Smita Murarka’s Strategies | IBB

Discover the brilliance of Smita Murarka, Independent Brand and Personal Branding Consultant with an impressive track record in the marketing industry. Having served as the Chief Marketing Officer at Duroflex and handled key roles at renowned brands like Amante Lingerie, Lifestyle, Landmark, and Bulchee, she possesses a wealth of expertise in crafting successful brand strategies

In a compelling and forward-thinking talk show” marketing 5.0” Devleena Neogi, Editor-in-Chief for Icon Behind Brands, joins forces with marketing expert Smita Murarka to delve into the cutting-edge realms of AI, metaverse branding, offering valuable insights into the future of marketing.

Get ready for a rollercoaster of insights! Smita spills the beans on how she turned iconic brands into unstoppable forces in the market. As she unveils her marketing sorcery and unravels the mysteries of branding that will leave you awe-inspired!

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INSTAGRAM: @devleenaneogi


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About Host:
Devleena Neogi, a brand, and marketing strategist specializing in curating marketing campaigns for large companies. Devleena has acquired 12 years of work experience and 12+ years of entrepreneurial journey.

She is the Editor-in-Chief of Icons Behind Brands and also the co-founder of a media house Ginger Media Group.

Devleena has worked for brands like BookMyShow, Brigade Group, Rohan Builders, Uber, OYO, Hotstar, and mega-blockbuster movie Baahubali 2 in their marketing strategies
. Devleena is actively connected in Start-up Ecosystems like Head start – Women Entrepreneurs (WE) initiative, SLP – Global Start-up Leadership Program, IIM-B – NSRCEL GS10K Program, and also part of ISB Mohali – GS Ambassador program.

With an unmatched passion for storytelling and a keen eye for detail, Devleena has elevated brand narratives to new levels of excellence. As she continues to break boundaries and revolutionize the world of brand communication, empowering brands to leave a lasting impression!

The programme tells the real tales of “self-made” marketing industry titans who discuss technology, marketing, advertising, and branding fundamentals. Learn tips, ideas, and strategies from renowned marketers and industry professionals.

The next episode will feature another veteran of the business. Keep watching Icons Behind Brands’ Leaders Crossroads, a video conversation show series.

Enter the realm of modern marketing!

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