Drinkpreneur Extraordinaire: Unveiling the Success Story of Sumanta Sarkar | Icons Behind Brands

Welcome to Icons Behind Brands! In this episode, our host Devleena Neogi, Editor in Chief of Icons Behind Brands, sits down with Sumanta Sarkar, the Founder and CEO of Litt Cocktails. Sumanta is a marketing expert with extensive experience leading teams and brands across various regions.

With a Master’s degree from BHU and a Bachelor’s in Microbiology from Pune University, Sumanta brings a unique blend of knowledge to the table. He has successfully led large teams in the Middle East, South East Asia, Portugal, Spain, and Eastern Europe, and has been responsible for managing multi-million-dollar P&Ls. With his significant FMCG leadership experience at renowned brands like Tranquini, Sumol Compal, Redbull, PepsiCo, Raw Pressery, and Coolberg, Sumanta has demonstrated his ability to drive sustainable business growth in developing and emerging markets.

Sumanta’s expertise in the Foods and Beverages industry, including CSD, Non-CSD, Energy Drinks, Sport Drinks, Ready-to-Drink, Dairy, and Flavored Milk, has enabled him to create commercial opportunities for both national and multinational FMCG giants.

Currently serving as the Director of Sales & Marketing (India/International) at Seven Skies Food & Beverage Private Limited, Sumanta has successfully launched the first Indian coco nata based juice drink, Artisna – FLIRTY BITS, in India and SARC. His strategic direction and comprehensive marketing efforts have yielded enthusiastic responses nationwide, with sales exceeding expectations and market share outperforming competitors.

Join us as Sumanta shares his insights on commercial strategies, marketing innovation, digital and social media, consumer insights, market expansion, and sales growth. Discover how he applies local insights on a global scale, develops market expansion models, and forges strong partnerships with distribution houses and retailers across various countries.

Devleena Neogi, our esteemed host, brings her wealth of experience as an accomplished marketing professional and entrepreneur to the conversation. As the Editor in Chief of Icons Behind Brands and the Co-Founder of Ginger Media Group, Devleena has been instrumental in driving insightful discussions and interviews with industry leaders.

Don’t miss out on this opportunity to gain valuable knowledge and practical tips from these industry experts. Subscribe now and hit the notification bell to stay updated with our latest episodes on Icons Behind Brands, where we empower marketing professionals and entrepreneurs to succeed.

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