From Malls to Global Brands: Leading Marketing Evolution | Icons Behind Brands | Icons Behind Brands

Join us on Icons Behind Brands for an insightful conversation with Sonica Arora Daniel, Head of Marketing at Stonex India, as she delves into her 14-year journey of shaping brands and driving impactful campaigns.

Host Devleena Neogi engages in a compelling dialogue with Sonica, exploring her multifaceted career trajectory. From her early success as Nokia’s youngest “Brand Champion” to spearheading the launch of “COMMONS” at DLF Avenue, Sonica’s experience reflects a deep understanding of consumer behavior and a knack for crafting resonant narratives.

In this episode, we delve into:
– Marketing’s transformative journey: Sonica provides a firsthand account of the industry’s evolution, analyzing the shifts in consumer engagement, digital landscapes, and the rise of influencer marketing. She offers her expert perspective on the future of marketing and the skills needed to thrive in this dynamic environment.
– Navigating high-stakes projects: Discover the challenges Sonica encountered while executing large-scale events and campaigns. Learn how she ensured success through strategic planning, collaboration, and adaptability in the face of unforeseen obstacles.
– Adapting to diverse brand landscapes: Gain insights into Sonica’s strategic shift from DLF Avenue to Stonex India. She outlines the key considerations involved in tailoring marketing approaches to suit different brand identities, target audiences, and market dynamics.
– Mentoring the next generation of marketers: Explore Sonica’s dedication to nurturing talent and fostering leadership. She shares invaluable advice for aspiring marketers, emphasizing the importance of continuous learning, building strong networks, and embracing a growth mindset.

This episode is a must-watch for anyone interested in the world of marketing, leadership, and the ever-evolving relationship between brands and consumers.

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Icons Behind Brands is not just a podcast; it’s a platform where industry leaders share their experiences and learnings. Hosted by the accomplished Devleena Neogi, Editor in Chief at Icons Behind Brands, the podcast aims to empower and inspire young professionals in India by providing insights into the journeys of successful entrepreneurs and industry veterans.

Meet Our Host, Devleena Neogi:

An accomplished marketing professional and Editor in Chief at Icons Behind Brands, will skillfully guide this conversation. As the Co-Founder of Ginger Media Group, she brings a unique perspective to the discussion, fostering insightful dialogues with industry leaders.

Follow the host
INSTAGRAM : @devleenaneogi
TWITTER : @devleenaneogi

What’s In It For You:
This episode promises a deep dive into the digital realm, with our marketing stallwatrs sharing expertise, anecdotes, and strategies that have shaped his illustrious career. Whether you’re a marketing enthusiast, tech professional, or budding entrepreneur, this conversation is packed with valuable takeaways to fuel your own journey.
Connect with Icons Behind Brands:

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Subscribe now and stay tuned for the full episode!

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