IBB’s Business and Marketing Interview with Director of Demand Generation, Mr. Sayantan DasguptApril 25, 2022 2022-08-25 11:16
The Marketing Today & Tomorrow interview series is a video marketing interview series in which Devleena Neogi, the editor-in-chief of IBB, interviews some of the preeminent leaders, marketers, CEOs and co-founders and shares their insights on the current marketing trends and the future of marketing beyond this new-age world.
In this new, exciting interview, we have brought Mr Sayantan Dasgupta, a demand generation expert with over 15 years of experience. He has guided many sales and marketing teams to SMEs in North America and is a Forbes council expert.
Follow: Sayantan Dasgupta on his official social media page
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Devleena Neogi, a brand, and marketing strategist specializing in curating marketing campaigns for large companies.
Devleena has acquired 12 years of work experience and 12+ years of entrepreneurial journey.
She is the Editor-in-Chief of Icons Behind Brands and also the co-founder of a media house Ginger Media Group.
Devleena has worked for brands like BookMyShow, Brigade Group, Rohan Builders, Uber, OYO, Hotstar, and mega-blockbuster movie Baahubali 2 in their marketing strategies.
Devleena is actively connected in Start-up Ecosystems like Head start – Women Entrepreneurs (WE) initiative, SLP – Global Start-up Leadership Program, IIM-B – NSRCEL GS10K Program, and also part of ISB Mohali – GS Ambassador program.
Her experience working with clients from various domains has given her a distinguished ability to recognize deep marketing pain points, prognosticate difficulties, derive insights, design marketing mixes, and devise strategies for brands.
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