Icon Behind Brand’s Business and Marketing Interview with Mr. Vaibhav Mehrotra, Cashfree Payments.April 26, 2022 2022-08-25 11:16
The Simplifying Martech interview series is a video marketing interview series in which Devleena Neogi, the editor-in-chief of IBB, interviews some of the preeminent leaders, marketers, CEOs and co-founders and shares their insights on the current marketing trends and the future of marketing beyond this new-age world.
In this new, exciting interview, we have brought Mr. Vaibhav Mehrotra, Head of Marketing at Cashfree Payments.
Having in-depth knowledge about the role of tech in marketing, this icon has 14 years of experience working in the industry. This dynamic personality has worked with companies like DLF, Max Group & Cognizant. He is here to share some insight into his amazing journey from being an engineering graduate to venturing into the world of marketing.
Tune into this spirited conversation to know more about his 14 years of experience in the corporate world and also learn how you can carve a niche for yourself in it!
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Icons Behind Brand is a well-known online marketing magazine brand of the parent company, Ginger Media Group. Icons Behind Brands curates and shares business and marketing insights from some of the top business leaders, marketers, co-founders, CEOs and brand managers. You will find business interviews, interviews of CEOs of the company, CMOs, co-founders, brand managers, seasoned marketers with years of experience and expertise in multifold domains.
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Devleena Neogi, a brand, and marketing strategist specializing in curating marketing campaigns for large companies.
Devleena has acquired 12 years of work experience and 12+ years of entrepreneurial journey.
She is the Editor-in-Chief of Icons Behind Brands and also the co-founder of a media house Ginger Media Group.
Devleena has worked for brands like BookMyShow, Brigade Group, Rohan Builders, Uber, OYO, Hotstar, and mega-blockbuster movie Baahubali 2 in their marketing strategies.
Devleena is actively connected in Start-up Ecosystems like Head start – Women Entrepreneurs (WE) initiative, SLP – Global Start-up Leadership Program, IIM-B – NSRCEL GS10K Program, and also part of ISB Mohali – GS Ambassador program.
Her experience working with clients from various domains has given her a distinguished ability to recognize deep marketing pain points, prognosticate difficulties, derive insights, design marketing mixes, and devise strategies for brands.
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