Meet Sumanta Sarkar: The Drinkpreneur Behind Litt Cocktail | IBB – Episode Trailer

🌟 Stay tuned for an exciting episode of Icons Behind Brands! 🌟

In our upcoming episode, we have an exclusive interview with Sumanta Sarkar, the Founder and CEO of Litt Cocktails. Sumanta is a true marketing powerhouse, with a Master’s degree from BHU and a Bachelor’s in Microbiology from Pune University. He has an impressive track record of leading large teams and brands across diverse regions, including the Middle East, South East Asia, Portugal, Spain, and Eastern Europe.

With extensive experience at renowned FMCG brands like Tranquini, Sumol Compal, Redbull, PepsiCo, Raw Pressery, and Coolberg, Sumanta has successfully driven multi-million-dollar P&Ls and demonstrated his strong category expertise in Foods and Beverages. From CSD to Energy Drinks, Sport Drinks to Ready-to-Drink products, Sumanta has worked with national and multinational FMCG giants, turning their commercial and marketing requirements into sustainable business growth opportunities.

Currently serving as the Director of Sales & Marketing (India/International) at Seven Skies Food & Beverage Private Limited, Sumanta has launched the first Indian coco nata based juice drink, Artisna – FLIRTY BITS, in India and SARC. His strategic direction and comprehensive marketing efforts have resulted in remarkable responses nationwide, surpassing sales expectations and gaining significant market share.

In this engaging interview, hosted by the Editor in Chief of Icons Behind Brands, Devleena Neogi, Sumanta shares his insights on commercial strategies, marketing innovation, digital and social media, consumer insights, and market expansion. Discover how he applies local insights with a global scale and strength, driving market development, and forming strong partnerships with distribution houses and retailers across different countries.

Don’t miss this opportunity to learn from Sumanta’s expertise and experience as he discusses his journey and valuable business insights. Stay tuned for the upcoming episode on Icons Behind Brands, where we empower entrepreneurs and marketers to reach new heights of success.

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