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Join us for an in-depth conversation with Deepak Bhatia, the ex-Head of Brand and PR at AI Growth Pvt Limited, as he sits down with Devleena Neogi on Icons Behind Brands. With a remarkable career spanning over 15 years, Deepak has made significant contributions to the world of brand marketing, from Ujjivan Small Finance Bank to SPAR HYPERMARKET, Café Coffee Day, and Big Bazaar.

In this episode, Deepak shares his journey and experiences, offering valuable insights into his innovative and excellence-driven approach to brand marketing.

Highlights from the conversation include:

-Consumer Behavior & Market Dynamics: Exploring the similarities and differences observed in consumer behavior, market dynamics, and marketing strategies across various industries.

-Career Journey: How his transition from Café Coffee Day to Ujjivan Small Finance Bank shaped his skills, perspectives, and approach to marketing.
Emotional Appeal in Marketing: Leveraging emotional appeal in marketing content while maintaining professionalism and credibility in the finance industry.

-Agile Marketing Strategies: Ensuring marketing strategies remain agile and adaptable to changing market conditions and consumer behaviors.
Leadership Development: Approaching leadership development within his team to equip them with the skills and capabilities needed for future success.

Deepak’s professional, dynamic, and driven nature shines through as he discusses how he has maximized brand awareness, sales, and profitability in fast-paced environments. His ability to understand and embody the mission, vision, and values of a brand has made him a standout leader in the industry.

About Deepak Bhatia: Deepak has worked with esteemed brands like Ujjivan Small Finance Bank, SPAR HYPERMARKET, Café Coffee Day, and Big Bazaar. He is known for his strategic brand marketing initiatives, market segmentation analysis, competitive strategy, and executing impactful below-the-line campaigns.

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Icons Behind Brands is not just a podcast; it’s a platform where industry leaders share their experiences and learnings. Hosted by the accomplished Devleena Neogi, Editor in Chief at Icons Behind Brands, the podcast aims to empower and inspire young professionals in India by providing insights into the journeys of successful entrepreneurs and industry veterans.

Meet Our Host, Devleena Neogi:

An accomplished marketing professional and Editor in Chief at Icons Behind Brands, will skillfully guide this conversation. As the Co-Founder of Ginger Media Group, she brings a unique perspective to the discussion, fostering insightful dialogues with industry leaders.

Follow the host
INSTAGRAM : @devleenaneogi
LINKEDIN : https://www.linkedin.com/in/devleena-neogi-79b64816/
FACEBOOK : https://www.facebook.com/devleena.neogi
TWITTER : @devleenaneogi

What’s In It For You:
This episode promises a deep dive into the digital realm, with our marketing stallwatrs sharing expertise, anecdotes, and strategies that have shaped his illustrious career. Whether you’re a marketing enthusiast, tech professional, or budding entrepreneur, this conversation is packed with valuable takeaways to fuel your own journey.
Connect with Icons Behind Brands:

Follow Icons Behind Brands for more inspiring interviews with industry leaders.

Instagram: @iconsbehindbrands
Linkedin : https://www.linkedin.com/in/devleena-neogi-79b64816/
Twitter: @iconsbehindbrands

Subscribe now and stay tuned for the full episode!

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