Our upcoming, brand  new episode of CXO Spotlight features Mr. Varun Sridhar, Chief Executive Officer of Paytm Money Limited

He has also worked as the CEO of FinShell India, an Oppo group, and abroad. With a marketing experience of more than two decades of experience, Mr. Varun delivers a variety of exciting marketing insights which is useful for every leading marketer of the present time.

Mr. Varun discusses how it is essential to take decisions and give yourself an experimental space to execute them.

“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” 

We learn that a marketer should always and always invest time in talking to its customers.

We see how a marketer can divide marketing into four pillars is helpful.

Other horizons discussed include

• Customer Mindset
• Analyzing customer demographics
• Finance mindset

There are great messages for every entrepreneur and leader in the above conversation!

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