We all recognise famous TV commercials and advertisements. Still, we are unaware of the behind-the-scenes, so IBB has created Iconic Ads series where our hosts, Ms Devleena Neogi and Mr Saurabh Bajaj, will talk with professionals involved in making those iconic moments for roughly 100 of these ads. The great Khali AD of Ambuja Cement 201 is the first book of our series with Mr Chandan Jha, the man behind the idea, as he tells us about the execution.

So tune in and learn all about this iconic ad.

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