Insightful conversation on the importance of upscaling & improving | With Zupee CMO, Gaurav Mehta | IBB

In the marketing world, storytelling has a huge impact and it is beyond writing just an ad copy. 

In this series of ‘Back to Basics’ with Icons behind brands, our host Devleena Neogi spoke to an auto tech marketing expert on many things. 

But, one of the key points they discussed was the importance of content and how content had helped Mr. Mehta and his company gain more traction on all platforms. 

Stick around for the soon-releasing upcoming episode of Icons Behind Brand

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