We all recognise famous TV commercials and advertisements. Still, we are unaware of the behind-the-scenes, so IBB has created Iconic Ads series where our hosts, Ms Devleena Neogi and Mr Saurabh Bajaj, will talk with professionals involved in making those iconic moments for roughly 100 of these ads. 

We realise that important aspects like an ad's speaking tone should be honest, uplifting, and invigorating, as well as a simple name that consumers recognise and comprehend better with Fog Ad at the centre.

Ms. Priya Lobo, Chief Executive Officer of Ormax Compass, integrates her understanding of marketing, branding, positioning, and communication directly in the context of customers.

Participate in this essential and fantastic discussion!

Listen to this episode right now!

So tune in and learn all about this iconic ad.

Listen now on :

https://open.spotify.com/episode/5MtWvn9x62RkNza25iZqtq?si=CnLUJC-aRAah35UAtA36Ng