Building Ad Campaign for Insurance

Famous TV ads and commercials are instantly recognisable to everyone. We still need to find out what goes on behind the scenes. Thus IBB established the favourite Ads series, where our hosts, Ms Devleena Neogi and Mr Saurabh Bajaj, will speak with experts responsible for creating those famous moments for about 100 of these advertisements. 

Watch as our hosts Devleena and Saurabh talk with Mr Chandan Jha about how tough insurance marketing is and how effective the Bharti AXA advertisement was. The advertising touched our hearts deeply because it highlighted the individual's challenges while obtaining insurance. 

So tune in and learn all about this iconic ad.

Listen now on :

https://open.spotify.com/episode/5MtWvn9x62RkNza25iZqtq?si=CnLUJC-aRAah35UAtA36Ng