In Conversation With Mr. Ritesh Ghosal

In Conversation With Mr. Ritesh Ghosal

In Conversation With Mr. Ritesh Ghosal

Ritesh Ghosal is an expert in creating new brands / re-invigorating existing brands in adverse circumstances with over 25 years of experience in building businesses and brands around exceptional customer insight. He is astute, enthusiastic, innovative, result-driven, and consumer-centric,
Ritesh has a record of launching companies like Tata Docomo and Minute Maid, reinventing legacy brands like Photon, Thums up, and Mazza, and adapting global brands like Coca-Cola, Fanta, and Sprite to Indian realities.
An alumnus of the Indian Institute of Management, Bangalore, Ritesh has worked with mammoth companies like Raymond Limited, Bharti Retail, Tata Teleservices Limited, and Coca-Cola India before his alliance with Infiniti Retail Limited, Croma- a Tata Enterprise in 2015.
In an extensive interview with the Editor-in-Chief of Icons Behind Brands, Devleena Neogi, Infiniti Retail Limited, Croma- A Tata Enterprise Chief of Marketing and Business Development Ritesh Ghosal reveals the marketing strategies adopted by the retail industry to combat the prevailing pandemic.

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