Insightful conversation on the importance of upscaling & improving | With Shemaroo entertainment CMO, Rahul Mishra | IBB

Know how a big brand like Shemaroo entertainment defined their space with the taglike “india Khush hua” 

How did they come up with it? And what was the main reason for them to rebrand in the first place?

To all the young marketers out there, this is used as a case study at IIM Ahmedabad, so this is worth listening to! 

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