Know how a big brand like Shemaroo entertainment defined their space with the taglike “india Khush hua” 

How did they come up with it? And what was the main reason for them to rebrand in the first place?

To all the young marketers out there, this is used as a case study at IIM Ahmedabad, so this is worth listening to! 

Stick around for the soon-releasing upcoming episode of Icons Behind Brand

Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q/featured

Be sure to follow our host, Devleena Neogi, the editor-in-chief of Icons Behind Brands:

https://www.linkedin.com/in/devleena-neogi-79b64816/

Visit: https://iconsbehindbrands.com/ to read quick summaries of expert marketing and business interviews