What happened to Nokia
This edition of Iconic Ads with Devleena and Saurabh, which is back with another intriguing brand marketing campaign episode, will be about the Nokia Marketing Campaign. Ms Aditi Anand, Head of Marketing at L'Oréal Professionnel, is a specialist in her field, having worked with major businesses for over 15 years. She was in charge of creative strategy for Coca-Cola India and South-West Asia; she opens but the iconic Nokia ad and how despite it, the brand could charm the public.
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https://open.spotify.com/episode/5MtWvn9x62RkNza25iZqtq?si=CnLUJC-aRAah35UAtA36Ng
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Full Podcast Launch
Iconic Ads with Devleena and Saurabh is back with another exclusive episode that takes you behind the scenes of Nokia's commercial campaign. In this episode, you'll learn how the ad campaign was conceived and implemented, what the commercial's creators and marketers were thinking when creating it, and, last but not least, why a brand as popular and established as Nokia failed in India.
Let us also introduce you to this episode's guest. She is a specialist in her field, having worked with major businesses for over 15 years. She is currently in charge of creative strategy for Coca-Cola India and South-West Asia. Aditi has been a significant part of Nokia's re-launch ad campaign and has some fantastic insights to share that we enjoyed listening to.
Listen now on :
https://open.spotify.com/episode/5MtWvn9x62RkNza25iZqtq?si=CnLUJC-aRAah35UAtA36Ng